New Logos by DDM

DDM Clients

 

Client Case Study: Nibblish

Nibblish, (a gently baked pure fruit snack company) asked Georgie for a fresh marketing perspective as they wanted more followers and engagement from their social tribe, therefore resulting in more online and in store sales.

Georgie soon realised there were two issues she wanted to address.

  1. The audience were mostly mums buying Nibblish for their kids lunch boxes. There was room for a wider audience reach for a healthy fruit snack.

  2. Generally, the packaging / product was well recognised (or already in most people’s pantries), but the brand name “Nibblish”, wasn’t being remembered, or associated with the product.

Georgie engaged with a local digital agency and together they created three different videos to target three different audiences, to run through YouTube, Facebook, Instagram and TVNZ On Demand to reach a wider audience. Also, to create short and colourful text animations for social media and for the end of the video ads.

Result: Within two weeks of launching the new video ads, there was a 25% increase in Countdown sales.

CLICK BELOW to watch the three videos.